Social Media Marketing is a key element in sales and digital marketing. Quality and relevant content are boosted by social media algorithms to reach more people. About 90% of the marketers claimed that social media generated immense exposure for their company and that’s one of its many advantages. The role of social media in your marketing is to use it as a communication tool that makes your business in Lusaka accessible to those interested in your product and makes you visible to those that don't know your product. It helps your business to spread the message in a relaxed and conversational way through other people sharing, commenting, and giving a review on your business. Social Media is one of the quickest ways to increase brand awareness with a minimal cost for sponsorship and high return on investment(ROI). Social media will give you analytical data on different metrics to help you manage your business effectively. There are several platforms that businesses can utilize to improve their business but there are few that are effective and relevant for both SMEs and corporate companies. Facebook, Whatsapp, Instagram, Twitter, LinkedIn, Pinterest, Youtube, and Tiktok, are the ones that are popular and relevant for most businesses to succeed in their marketing strategy.
Brand Awareness
Businesses are now able to increase their company’s brand awareness by crossing boundaries. Therefore attracting customers from outside Lusaka. All this has been made possible with the efficiency of social media. About 90% of the marketers claimed that social media generated immense exposure for their company and that’s one of its many advantages. Some companies use social media to spread out information about the latest product release date to their customers and foster awareness of their events. Social Media is one of the quickest ways to increase brand awareness with a minimal cost for sponsorship and high return on investment(ROI).
Building A Community
Businesses start looking at such technologies as effective mechanisms to interact more with their customers. Engage with similar businesses in groups to create a strong brand for business. With platforms like Facebook, you can like, comment, and share posts from other pages related to yours and vice-versa. On the bright side, social media is a tool to spread your message in a relaxed and conversational way. Building a community of customers within Lusaka or anywhere in Zambia on social media platforms will help build your brand image.
Increased Sales
It is a key element in sales and digital marketing. Many small businesses have taken advantage of the huge audience online to sell their products and services. Facebook provides an e-commerce kind of set for pages that sell products. This gives a free listing of your goods/services to your customers to easily see what your store or business is offering. Most businesses in Lusaka have utilized the WhatsApp status to showcase the business they are running to the friends and family on the contact list. WhatsApp business has made it even easier for businesses to display the products and services that they are offering using the catalog. Hence, advertising your brand and your products or services.
Reach A Wider Audience
Lusaka is one of the fastest developing cities in southern Africa. People in Lusaka are largely engaged and attached to Social media platforms. This puts businesses on social media as a possibility to reach a wider audience in Lusaka with their marketing and advertising. With this tool, you’ll be able to keep an eye on the numbers that you have reached unlike the “spray and pray” kind of marketing. Spray and pray is the type of marketing where companies market their business traditionally, without the feedback of how many people the Ad has the reach and pray that people come to buy from you. Social media will give you analytical data on different metrics to help you manage your business effectively.
Targeting Desired Audience
As of 2019, Lusaka’s population was about 3.3 million, while the urban population is estimated at 2.5 million in 2018. A business that is using bootstrap marketing might be sensitive about where they are spending their advertising money. With the latest technology, social media has made it possible for marketers to target their audience with the buyer persona that matches the business in Lusaka. The benefits of using social media are so great that anyone not implementing this cost-effectiveness is missing out on a phenomenal marketing opportunity.
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