If your business has gotten this far without a website, you might be wondering: do I need a website for my business? Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start. Having an online presence is not only for the tech-savvy as people might think, companies have made it possible to have a website without requiring programming knowledge. Here are some reason you might want to consider when thinking about why you business needs an online presence:
1. CREDIBILITY & PROFESSIONALISM
Credibility is an important factor when branding a business, how trustworthy is your business. You have to build trust in your customers to have their support for word of mouth marketing. Businesses have gained trust and a presence online by having a website that acts as an online address, where customers can stop by and access all their needful information needed for their buying journey. Moreover, some of the marketing tools need a professional company email address (email@example.com) to access their services. Sending your Emails using a personal email address shows unprofessionalism and corporate business and big clients always choose professional work over unprofessional work as credible. When customers or clients want to find out who is behind the company or the people they want to entrust their business with, they need to check for the “about us” on the internet.
2. ORGANIC TRAFFIC
Imagine having no presence on google, bing, baidu or yahoo. A business’s online presence, regardless of industry, can have a massive impact on its success. Customers start researching and look for products online first before anything. Social media platforms are indexed by google but a website will give more power of optimizing the search engine for your customers to find you. Search Engine Optimization (SEO) puts you in front of your customers when they search for your services or products that have keywords inputted in the search engine.
3. UPDATES & ANNOUNCEMENTS
Your business needs a central place where customers can access all the information they need to get about your business. Business updates and announcements can be easily accessed on official websites for the customers to actually consider the company credible. Most established companies and organizations use the website to publish credible information concerning their affairs and business.
4. DIGITAL MARKETING
Digital Marketing is a necessity for companies or businesses in 21 century unlike in the 90s where marketing and sales was wholly dependent on the salesperson. This era of technology has made it simple for businesses to operate anywhere regardless of the geographical location, gadget that you own or using, age and interests. Digital Marketing has made it possible to be able to measure and analyze data easier in real time. Giving business owners and analysts insight of how their business is performing exponentially.Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. Google Analytics is able to calculate and give you measurements on demographic data of your conversion rate.
A company website is an intangible asset which accounts for brand and corporate identity. It’s reported that 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you're a real business. All the things mentioned gives you brand a professional and positive reputation to consumers
6. SAVING TIME & CUSTOMER SERVICE
This is some technology that wasn’t there years back. However, with the coming of this technology (digital marketing), business operations have become global and transactions are done within a few minutes. Imagine, selling a product or service to a person in a different country at ease. Website has helped businesses provide top-notch customer service online, cutting on the process of the buyer’s journey to closing. The website can provide the consumers answers to the frequently asked questions(FAQs). In addition, websites have made conduction of business safe ever since the corona pandemic started.
You can publish relevant content and information about your products and services on your website to make sure you’re attracting leads. Landing pages can also help businesses gain subscribers to their newsletters that will help in their email marketing. Additionally, an online presence is capable of generating leads and converting it into a sale.
Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. Don't forget to subscribe for our newsletters and make sure you get in touch with us for your professional design of your company website.